The women’s room as a use environment

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I presented a short talk about my thesis project to my Service Design class and looked at the three dimensions of service design according to Gupta and Vajic in “Contextual and Dialectical Nature of Experiences.” The service experience is created by designing three phenomenon: the use environment, the customer participation and the social interaction.

For a self-service design experience, I assumed that social interaction wouldn’t be important, but my professor, Miso Kim, said that for her, as a college student, going to the women’s room was a more social experience. In a meeting today with my thesis advisor, Suguru Ishizaki, he suggested that a social dimension could be important to this project, perhaps as data is collected and shared by users in a website or online forum.

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