Tag Archives: package design

Lady Business self-care kits + vending machine

Titles like "Yeast Beast" and "Piss Off" makes ladies smile when they're dealing with annoying health problems.

Just Testing: HPV, HIV, Syphilis, Gonorrhea, Chlamydia test kits for me and you

Piss Off: urinary tract infection test and urinary pain relief

Don't Panic: Emergency Contraception and Pregnancy Test

Yeast Beast: yeast infection test and antifungal cream and pill

Aunt Flow: tampon, pad, pain relief and chocolate

Date Night: condom, personal lubricant, wipes, panties

Self-care kits are designed to be small enough to use in the bathroom stall. The flat interior is perfect for brief instructions like, "eat yogurt. wear skirts. lay around."

The Lady Business vending machine is designed to help women cope with urgent situations - sudden symptoms, unexpected periods, and safe sex.

The box is designed to be flat and easy to hide.

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Lady Business package design

 

 

Trying different combinations of type helped me clarify the product package

I tried various combinations of Linotype Didot and Avenir to create the branding for Ladybusiness packaging. I experimented with different names for the couples STI test as well, to see if I could communicate that this is a home test for two. I chose the combination of lower case italic Linotype Didot for “lady business” with lowercase heavy Avenir and small caps Avenir.

Couples STI test encourages two people to test at the same time to support eachother. The kit would include a saliva test for HIV and urine tests for gonorrhea and chlamydia.

Each person chooses blue or pink tests. The package turns inside out to become a prepaid overnight mailer. Couples can call for results using an ID # and hear the results of their test by color, instead of by name.

The color palette is “Waiting for Someone” by PurpleScarf via Colour Lovers.

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