I asked several women to design their own vending machines for public bathrooms during user research sessions last week. Women were asked to imagine there was a female health vending machine in the bathroom at their job or school. I gave the women an empty vending machine template and several products to choose from.
The vending machine template is based off the traditional sanitary napkin/tampon design found in most restrooms. I added space for about nine products, a checkout screen, and payment options for cash or credit cards. Many women requested a place to swipe a student ID so they would be able to charge their student health fee and not have a line item appear on their credit card.
The choices of products ranged from things one can buy at the drug store (testing kits, menstrual supplies) to prescription-only medicines (antibiotics and birth control pills). The range of services (phone support, smartphone app, website) were provided for the second part of the session, designing a self-care kit.
Their choices surprised me. I had supposed that women would want to get more contraceptive products, like birth control pills, from machines, but interest there was very low. More appealing to women were self-diagnostic tools and treatments.
Ten women created vending machine collages. The most popular products were for immediate use — I’m in pain and I want an Advil; I think I have a UTI and I want to know if I’m right; I’ve had unprotected sex and I want to act fast to prevent pregnancy.
Here is the total number of times products were selected:
A blank card called “Anything else?” was popular for adding in other ideas…some of those suggestions (as written):
Seems like fresh underwear and information on contacting medical providers were common requests. Perfume and chocolate showed up as mood-lifters to help a woman get through a tough situation. Other random beauty items sprinkled into the mix would be great for convenience but might also have an unexpected benefit: camouflage for customers who may be buying an embarrassing product. If the machine has chocolate, deodorant and emergency contraception, other bathroom users are less likely to assume a purchaser is buying something “embarrassing.”