Tag Archives: typography

Lady Business package design

 

 

Trying different combinations of type helped me clarify the product package

I tried various combinations of Linotype Didot and Avenir to create the branding for Ladybusiness packaging. I experimented with different names for the couples STI test as well, to see if I could communicate that this is a home test for two. I chose the combination of lower case italic Linotype Didot for “lady business” with lowercase heavy Avenir and small caps Avenir.

Couples STI test encourages two people to test at the same time to support eachother. The kit would include a saliva test for HIV and urine tests for gonorrhea and chlamydia.

Each person chooses blue or pink tests. The package turns inside out to become a prepaid overnight mailer. Couples can call for results using an ID # and hear the results of their test by color, instead of by name.

The color palette is “Waiting for Someone” by PurpleScarf via Colour Lovers.

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